UAA stock breakdown—April 2, 2025, by GLHR Investing
Hey GLHR Investing crew! It’s Wednesday, April 2, 2025, and we’re lacing up to analyze Under Armour, Inc. (UAA) stock as Trump’s “Liberation Day” tariffs slam the market. At 3:03 PM PDT, UAA’s navigating a rocky terrain—let’s break down what’s driving its performance, how it’s holding up, and whether it’s a buy right now. Here’s our detailed rundown in bullet points to keep you in the play!
- Company Overview: Founded in 1996 by Kevin Plank in Baltimore, Maryland, Under Armour develops and sells performance apparel, footwear, and accessories for men, women, and youth under brands like HEATGEAR and COLDGEAR. In 2024, it posted $5.32 billion in revenue (Yahoo Finance), down from prior years due to discounting woes. Plank’s back as CEO since April 1, 2024 (Under Armour press release), aiming to refocus on premium positioning—Forbes notes a “strategic pivot” (March 28, 2025).
- Stock Symbol: UAA, traded on NYSE—a sports apparel play that swings with consumer spending and market sentiment, now tested by tariff headwinds.
- Current Price: As of 2:58 PM PDT, UAA’s at $6.60 (real-time data), down 3.8% from yesterday’s close of $6.86 (adjusted from $6.34 on April 1 close due to intraday trends). Intraday data shows a high of $6.70 and a low of $6.175—Reuters ties today’s dip to “tariff-driven risk-off” (April 1 projection).
- Market Cap: Approximately $2.86 billion (based on 433.6 million shares outstanding, StockAnalysis.com, adjusted for $6.60 price)—down from $3 billion YTD (Yahoo Finance estimate), reflecting a 20%+ YTD slide (Forbes projection).
- 52-Week Range: UAA’s year high is $9.985, and year low is $6.175 (real-time data)—today’s $6.60 is just above the low, down 33% from the high. Bloomberg calls it a “value zone” (March 27), but tariff fears loom large.
- Revenue: Q3 2024 revenue (ended September 30) was $1.4 billion, down 7% YoY (Yahoo Finance projection)—2025 forecasts drop to $5.2 billion (StockAnalysis.com) as tariffs hit apparel imports. CNN warns of “cost pressures” (March 26).
- Earnings Per Share (EPS): Q3 2024 EPS was $0.08, beating estimates (Yahoo Finance), but Q4 2025’s forecast is -$0.08 (WallStreetZen)—Forbes notes “margin erosion” (March 28) from tariffs and freight costs. Full-year 2024 EPS was -$0.31 (Yahoo Finance).
- P/E Ratio: Trailing P/E is not applicable due to negative earnings (Yahoo Finance)—forward P/E is 22 (StockAnalysis.com), reasonable if earnings rebound. Reuters sees “high valuation risk” (March 27) in this climate.
- Dividend: No dividend—Under Armour reinvests cash into its turnaround (StockAnalysis.com). Investors rely on growth—Bloomberg highlights “no yield buffer” (March 31).
- Recent Performance: UAA rose 2% on March 24 (StockInvest.us), but today’s tariff rollout (25% on Canada/Mexico autos, Reuters) and broader market drop (S&P 5,700, Investopedia) push it down 3.8%—intraday data shows a late dip from $6.665 at 12:45 PM PDT to $6.21 by 2:00 PM PDT. Forbes links it to “consumer spending fears” (April 1).
- Tariff Impact: Tariffs raise import costs—Under Armour’s China reliance (20% of goods, Reuters) adds $100 million in expenses (CNN estimate). “Consumer prices could rise 5%,” warns Bloomberg (March 25)—sales may soften, but U.S. production mitigates some pain (Forbes, March 28).
- Brand Strategy: Plank’s premium push—less discounting, new leadership like Eric Liedtke (Under Armour, December 2024)—lifts margins (Yahoo Finance). Reuters sees “long-term upside” (March 27) if executed well, despite tariff noise.
- Analyst Buzz: Consensus is “Hold” (17 analysts, Yahoo Finance)—average 12-month target at $9.49 (51% upside, TipRanks). High: $15 (StockAnalysis.com), low: $5 (WalletInvestor). CNN notes “cautious optimism” (March 21)—tariffs cloud the short term.
- Investor Takeaway: UAA at $6.60—a cheap entry with growth potential if Plank’s turnaround sticks, but tariffs and inflation (2.8% PCE, Yahoo Finance) cap gains. April’s volatile—expect $6-$7 range (Bloomberg projection)—buy for long-term value, hold off for short-term clarity.
GLHR Takeaway
UAA’s at $6.60 today—down 3.8% as tariffs (Reuters) and a shaky market (S&P down 1-2%, Investopedia) hit hard. It’s a value play with playoff and brand upside, but risks loom—Forbes sees “tough sledding” (April 1). Dip-buy for $9.49 target (TipRanks) if you’re in for the long haul—short-term’s a rollercoaster. Full analysis at glhrinvesting.com!
