Greetings, discerning investors! Welcome to your Monday insight on March 17, 2025—a deep dive into Celsius Holdings, Inc. (CELH) stock, the energy drink dynamo that’s stirring market chatter. Trading at $27.08 as of Friday’s close (per real-time data), CELH has been a rollercoaster—down 53% year-to-date from $57.52, yet up 1.69% last week. What’s driving this chill, and is it a buy or a bust? At GLHR Investing, we’re unpacking the latest moves—let’s explore the currents shaping this stock today!
Celsius soared pre-2024—4,600% gains from 2019-2023 turned heads—but 2024 flipped the script. First-quarter revenue grew just 37% year-over-year to $355 million, a far cry from 2023’s 95%, spooking growth-chasing investors. By Q3, sales plunged 31%—a supply chain snag with PepsiCo (PEP), its key distributor and 8.5% stakeholder, slashed orders by 100-120 million units (X posts note). Posts on X lament: “Pepsi’s inventory cuts killed it!” Yet, Q4 showed grit—$332 million in sales beat $327 million estimates, with EPS at $0.14 topping $0.10 forecasts—margins rose to 50.2% (Yahoo Finance).
The Alani Nu acquisition—$1.65 billion, announced February—adds sizzle. With Alani’s $595 million 2024 sales, Celsius aims for $2 billion combined revenue, targeting women with flavors like Peach Vibe. X buzzes: “CELH’s grabbing market share!” International sales jumped 39% to $20 million in Q4—Scandinavia’s hot, UK’s next—though North America’s 6% drop stings. Convenience store woes linger—PepsiCo flagged softer traffic—but analysts see a 2025 rebound (Stifel survey).
Investors, CELH’s at a crossroads—P/E’s 27, down from 100+ peaks, a value play if growth reignites. Exxon Mobil (XOM) at $119—up 3% pre-market—rides Trump’s Yemen oil spike; Lockheed Martin (LMT) at $600 and Geo Group (GEO) at $13.50 thrive on defense bets. Intel (INTC) at $23.41 glows—CELH could follow if Alani synergies hit. Crypto’s steady—XRP $2.30, Bitcoin $85K—but CELH’s domestic chill tempers upside. X splits: “Buy the dip!” vs. “Wait it out!” Watch Q1 sales—$2 billion’s the goal.
Consumers face $418K home prices (Redfin)—energy drinks compete with tight wallets. Pair CELH with XOM for oil-tech balance—markets wobble (Nasdaq off 1.3%), but winners shine. Explore “The Art of Speculation” by Philip Carret on Amazon—a timeless gem for spotting market turns. GLHR Investing Team’s got your edge—act wisely!
Invest with precision,
GLHR Investing Team
